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There are some considerations to using sport celebrities as endorsers.The primary issue concerns the high financial commitment to secure the big name endorsers.Pepsi paid shaquille o'neal $25 million to endorse the popular soda product.A variety of large mutual funds and institutions also own the stock, which in my opinion, protects it from unhealthy volatility;These funds are not typically looking to trade in and out of the name on a frequent basis, barring any unforeseen events that would warrant a sell off.The recent earnings release disappointed some, however if this were a name in reasonable trouble, we would have seen the stock tumble far more than the 1.5 2% we saw it decline.We must also consider that the stock is up Cheap Nike Free Run
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That program also gets the mute button.Ferentz's big ten Kevin Durant Shoes
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China and emerging markets softthough nike's results were great in developed markets, its operations in china and 'emerging markets' struggled during the first quarter.Revenue in china fell 3% year over year(Excluding currency)To $574 million driven by a 7% decline in footwear sales.Nike brand's new president, trevor edwards, provided some interesting Jordan Aj Future
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